There are many attempts by the candidates to campaign to attract the maximum support. Starting with the distribution of banners, posters, advertisements in newspapers and magazines. This is a conventional campaign that is still being carried out by candidates in cities in the regions. This makes it quite difficult for them to be elected, they do not realize that the voters now are different from the voters in the past. Voters are now smarter.

Even the campaign model that feels very traditional is the mass mobilization. But in fact the mass mobilization only creates conflict with the people who feel disturbed by the campaign activities.

So it is necessary to think of a campaign model that is more able to touch the community, increase values ​​and minimize friction between the masses and society in general. Introducing regional head candidates more personally through communication and intensely and persuasively is considered more effective today than the mass mobilization method.

One of the marketing concepts is branding , not only in the business of marketing products. But the concept of branding is also embraced by every candidate for regional head in fighting for the position as regional head. The trend of the campaign began to shift from mass mobilization to campaign activities that prioritized a personal approach.

Real examples of online campaigns carried out by candidates in big cities should be able to provide an overview and become new knowledge for both politicians and practitioners regarding their efforts to win regional head elections.

Political Marketing Concept

Political marketing can be defined as the process of analysis, planning, implementation, and election, designed to create, build, and maintain mutually beneficial exchange relationships between parties (political institutions) and voters, for the purpose of achieving the goals of political marketers.

Political Marketing as a scientific discipline has gradually found its own framework. The framework adapts the core of the marketing literature, which builds on the predictions and perspectives of political science.

Personal Branding

In life, as in business, branding is more effective, powerful and sustainable than sales and marketing and an effective way of eliminating your competitors. It’s about influencing others, by creating a brand identity that associates certain perceptions and feelings with the identity.

Branding isn’t just for companies anymore. There is a new trend called personal branding.

Successful personal branding requires the perception of effectively managing and controlling and influencing how others perceive you and think of you. Having a strong personal brand like seems to be a very important asset in today’s online, virtual, it is becoming increasingly important and is the key to individual success.

Personal branding can be classified into three indicators, namely social groups, candidate credibility, and candidate personality. These indicators will be broken down into several sub-indicators.