Are you wondering what the biggest social media platforms are and which ones you should be using to promote your business? If you want to get your brand in front of thousands of online users, you want to make sure you are focusing your marketing dollars on the most popular social media platforms. 

To learn about the top growing social media platforms that are only expected to get more popular, keep reading. In this guide, we will go over the top social media platforms that can take your digital marketing strategy to the next level this year. Get in front of your target audience this year to grow your customer base and profits using social media marketing best practices. 

Facebook

Facebook is one of the best social media channels for marketing because it has such a high amount of users. One of the biggest perks of using Facebook for marketing is that you can make highly targeted ads that will work to reach your ideal buyer using filters such as location, age, gender, interests, and more. Because there are over 2 billion users on this platform, nearly anyone can find their ideal audience. 

This is a great app for getting in front of those that are likely to buy your products or services. This platform allows you to get in front of the right audience members at the right time, allowing you to grow your online community, increase your brand awareness, and generate more leads to your site where visitors can purchase products or sign up to receive your services. This is a great option for online businesses because the platform has an eCommerce integration future that makes it as easy and convenient for those interested in what you have to offer to shop your products. 

This is a great marketing option for those who are hoping to allow potential customers to make purchases with them at the click of a button. 

Instagram 

Instagram is another incredibly popular marketing platform for brands. The key behind marketing on this app is that you must create captivating visual content, as this is a highly visual platform. It’s a crowded marketplace, so you need to make your visuals stand out and shine in order to get users to stop scrolling and learn more about your brand and what you have to offer. 

However, Instagram is a good option for those that are marketing to a younger demographic. This is a great platform for building your online brand up with great content while engaging with your online community.

If you are looking to target an even younger audience, such as Gen Z, TikTok may be the best marketing option for you. Buy followers on TikTok at the link. 

Top Growing Social Media Platforms 

If you’re hoping to create a digital marketing strategy that focuses on using the top growing social media platform, the options above are great places to start. 

For more advice on this topic, head to the “Business” section of our site today.