Kombucha is all the rage right now, but is starting a kombucha business a smart idea?
It’s always tough to tell the difference between a food fad and something that’s going to stick around for a long time. Kombucha has been around a long time, but as people have become more health-conscious, it’s experienced a real boom. It’s delicious and good for you, so we don’t see it going anywhere.
Now is definitely the right time to start a kombucha brand. With only a few major players in the world of kombucha, there’s a lot of opportunity for business growth, but only if you do it the right way. In this post, we’re going to give you a short guide for starting a kombucha brand that lasts.
Investing In Brewing Equipment
Before you launch your kombucha brewing business, you need to think about how you want to go about making your beverages. First, there’s the option to outsource the actual brewing with a beverage development company. These labs will help you develop and produce your different kombucha flavors for a fee, which you can then sell and brand as you please.
If you want to do it all yourself, you’ll need to invest in brewing equipment. Things like brewing vessels, fermenting containers, pots, pipes, bottles, caps, crates, and hydrometers are all essential. You can outsource the labels once you come up with a great brand design.
Learn How to Brew
There are two main methods that kombucha brewers go by – continuous brewing and batch brewing.
Continuous brewing involves using the same SCOBY the entire time and topping up your brew with tea each time you remove some for bottling. With batch brewing, you start over from scratch each time, using a big of the original SCOBY from the previous batch. Continuous brewing requires a larger setup and batch brewing is slightly more work.
Beyond that, you’ll need to come up with unique flavors that will help your brand catch on. Once you’ve learned the right way to brew, you can start focusing on the business.
Starting a kombucha brand is like starting any other kind of small business. Create a business plan that outlines things like startup costs, your bottom line, how you’ll find your first customers, profit estimates, and scaling.
You’ll also need to register as an LLC, obtain an EIN, and open a business bank account. You should look into business insurance and find out more about the laws governing the production of beverages in your state.
Promoting Your Kombucha Brand
Branding and promoting your kombucha business will be the most important aspect of getting it off the ground. You’ll probably start by coming up with a catchy name and eye-catching logo, then start attracting an audience on social media, as Instagram and Facebook can be invaluable marketing tools for a small company like this.
Once you’re ready, start bringing your products to local farmer’s markets. These aren’t just great for selling your kombucha, but they’re great for connecting with potential customers and spreading your brand identity around the community.
Kombucha Is the Future
There’s no doubt that a great kombucha brand can succeed in 2021. Use these tips to get started, but don’t be afraid to be bold and do something different with your kombucha business to stand out from the crowd. The key to longevity isn’t just a great tasting product, it’s a unique voice that people can get behind.
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