Have you done a Google search for your business just to be disappointed that you still haven’t found your website on page 10?
As you grow your business, you’ll soon find it tough to get it listed on Google. It’s even harder to get high Google rankings so that you can be among the first websites among the search engine results.
So how do you alleviate this? How do you ensure you get your business website on Google’s search engine results pages?
Here’s what you need to know:
Improve Your Web Development
Since so much of online business today is done via social media or via mobile messaging apps, many entrepreneurs neglect their websites.
While this was unthinkable perhaps a decade ago, it’s normal now for us to create the simplest landing page rather than a full-fledged website. But web development is crucial for increasing your Google rankings.
You want to hire a service such as tilladelsemarketingagency.com web development to help you create a website.
Brands that have functional websites as opposed to just landing pages are more likely to rank higher among search engine results pages.
Use Written Content
Part of your brand’s development has to be to produce high-quality written content. This ensures that you establish your brand as an authority in your niche that can deliver promises.
You want to start by writing blog posts for your brand. These are the best way to discuss a particular topic related to your niche. This is one of the fastest ways to drive more traffic to your website.
The other types of content writing you should focus on are writing website copy, captions and descriptions for social media posts, and publishing press releases.
When working on your written content make sure you always include SEO-friendly keywords. This ensures that you use keywords that are being used in internet searches. It’s one of the fastest and easiest ways to increase your Google rankings.
Localize and Globalize Your Content
One overlooked step that even seasoned entrepreneurs don’t take is to localize and globalize your content.
Remember, Google isn’t just a search engine in your area. It’s the preferred search engine for most of the world. You want to make sure your brand reaches consumers in other countries and locales.
One quick step to take is to have your blog posts translated into as many languages as possible. In the long run, this will help your business website increase its Google rankings in several countries.
A perfect example of this is the Bitcoin writer Gigi. He writes articles related to Bitcoin in English but has them translated into several languages. This has led him to become one of the most recognized Bitcoin writers in the entire world!
Make sure you tweak your content to suit the local markets as well as international markets.
For example, if you write in American English you can also consider republishing your content in King’s English. This helps you reach a UK audience with the same content.
As the world becomes more connected, we can expect to see a greater demand for brands that localize and globalize their content.
Your business website should contain media in addition to the written word. This includes images, videos, and audio content.
This gives your brand an extra layer of professionalism. A blog post looks more attractive if it’s accompanied by high-quality images.
Likewise, you should also consider adding video and audio to your content. For example, you can add an audio narration to all your articles. Consider making a video of all your blog posts as well. This is a great alternative if your audience prefers to watch a video rather than read a long blog post.
Make sure you always use high-resolution images and high-definition videos. Always use a professional recording studio to record your audio clips. Poor quality will actually cause you to lower your Google rankings.
If you’re being talked about then there must be something special about you, right?
This is the mentality you must have to increase your business website’s Google rankings. Backlinks are links to your business website that are published by other websites.
This is a rather lengthy process but a worthwhile one. You need to promote your website to other brands as well as to internet publishers. They should feel compelled to write about and reference your business website in your content.
For example, let’s say you run a business that sells golf equipment. You’d want all the top blogs related to golf to write articles about your brand. Or, they can write generic golf-related articles but mention your brand.
Even this simple mention is enough to drive more traffic to your website. This process is called creating backlinks and this is one of the best ways to improve your Google rankings.
Another great step that’s much easier than creating backlinks is to create internal links to your own website.
For example, if you write a blog post don’t hesitate to link to another page within your website.
Each blog post should always end with a Call To Action or CTA. The CTA should request the reader to take action and connect with your brand. It should include links to your website and social media profiles.
However, in addition to your CTA consider putting at least 1 or 2 links to another page on your website in each of your blog posts. You don’t want to overdo it but the more internal linking you have, the more chances you’ll have of increasing your Google rankings.
Get Your Business Website On Google
Now you know how to get your business website on Google and come up first among search engine results pages.
The first step is to improve your web development. You should always opt for a full-fledged website over simply having landing pages.
Make sure you create written content that uses SEO-friendly keywords. You must also add high-quality media to your written content.
Create internal links for your business website and seek out relationships to help create backlinks to your website.
You can find more great business tips on our blog.