In this extended talk, Bruce shares how his upbringing shaped his attitude toward money, how he weaves together behavioral economics and psychology into the courses he teaches at the University of Kentucky, and ideas on ideas for sparking family conversations about money. Enjoying!


0:00~1:50 Introduction 1:50~4:39 Weaving in behavioral economics topics 4:39~6:58 Most common cognitive biases in personal finance 6:58~10:57 Fear of financial misinformation 10:57~12 :27 Lack of personal finance education before college 12:27~21:00 Bringing personal finance to life 21:00~23:55 Debunking money myths 23:55~24:24 A word from NGPF 24:24~31:23 Early money lessons 31:23~34:21 Dr. Ross’s first job 34:21~36:46 First stock purchase at age 18 36:46~40:02 Why is it difficult for families to talk about money? 40:02~44:20 Encouraging parents to talk about money with their children 44:20~45:46 Favorite books 45:36~51:54 Money tips for couples 51:54~53:15 Favorite money movie 53:15~54 :26 About prenuptial agreements 54:26~57:28 Message for educators 57:28~58:54 Conclusion


favorite books


Interested in behavioral economics? Then sign up for the Psychology of Money certification course that starts on Monday 18 April!

Here’s one way to connect with your students’ parents: customizable parent newsletters.

About the author

Tim Ranzetta

Tim’s savings habits started at 7 a.m. when a neighbor with a broken hip gave him a dog walking job. Her recovery, which lasted nearly a year, led to Tim getting to know the bank clerks quite well (and building a savings account balance of over $300!). His recent entrepreneurial adventures include driving a chipper, analyzing compensation packages for Fortune 500 companies, and helping families make better college funding decisions. After volunteering in 2010 to establish a personal finance program and teach at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him. to start a new nonprofit, Next Gen Personal Finance. †

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