Given their ubiquity, we’re all too familiar with corporate logos, but how well do you know corporate audio (or sonic) logos? Let’s find out with today’s Question of the Day.

This is the activity:

Listen to this audio file You will hear each audio logo twice, followed by a 10-second pause to record your answer 7 logos in total


0:00 – National Insurance 0:19 – Duracell 0:37 – Old Spice 0:52 – Taco Bell 1:06 – Netflix 1:24 – McDonalds 1:40 – Amazon Prime Originals

To ask:

Did you have an emotional reaction when you listen to one of these audio logos? If so, describe it. Why do you think companies make audio logos? Which do you think is more powerful: a visual company logo or audio logo?

Here are the ready-made slides for this Question of the Day that you can use in your classroom.

Behind the numbers (

Sound is almost like a magic trick in my mind because it’s something we don’t think much about. We think very consciously about all our other senses. You know, we have food channels, we like to put our clothes together, but sound is something that, culturally speaking – at least now – people don’t think much about it. But it has this really powerful ability to prime your brain for what’s to come or whatever world this brand is trying to place you in. And now we are in the very first generations to place speakers within millimeters of our eardrum. I think that’s why we’re at the beginning of a new era with sound. I think that’s why so many brands and people are starting to think about that emotional scoop.

Thanks to Ren Makino for producing this Question of the Day!

How well do you know company logos? Test your knowledge here.

About the author

Tim Ranzetta

Tim’s savings habits started at 7 a.m. when a neighbor with a broken hip gave him a dog walking job. Her recovery, which lasted nearly a year, led to Tim getting to know the bank clerks quite well (and building a savings account balance of over $300!). His recent entrepreneurial adventures include driving a chipper, analyzing compensation packages for Fortune 500 companies, and helping families make better college funding decisions. After volunteering in 2010 to establish a personal finance program and teach at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him. to start a new nonprofit, Next Gen Personal Finance. †

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