What’re you wearing? You are what you wear. These clichés are right though.

Clothes are your message to the world. So it’s up to you to determine what you want to say and how. Where will you get these clothes exactly?

There is no denying the convenience of online shopping. As you are being advertised to, where do you end up and why? What makes you stay longer and decide to buy?

If you’re thinking about setting up a clothing store website, these are questions you’ll want answers to. Read our guide below to have your team develop a digital marketing strategy and get started on the right foot.

Usability

The best approach when it comes to marketing clothing stores online is simplicity. You want your clothing store website to be easy to navigate and use. You don’t want your customers getting lost now, do you?

Everything ought to be easily displayed in big bold letters and images. You want the steps from search to purchase as easy as possible.

Speed

Before you start drumming up your best website design ideas, you want to ensure that your clothing store website is speedy and snappy. You want to strive for 3-5 seconds or less for load time. Anything over, your customers will become angry.

This could hurt your business if customers decide to bolt as a result. Seek out a web design service to get everything in order in this regard.

Aesthetics

What are the aesthetics of your clothing store website going to be? This is an important thing to consider since first impressions matter. If your customer isn’t into what you’re putting out in under 10 seconds, they’ll leave.

Be distinct in your choices. You don’t need bells and whistles, just simple and clean aesthetics. If you’re unsure of where to begin, check out these Shopify themes.

Mobile-Friendly

In today’s day and age, a mobile-friendly website is a must. Without one, your customers will believe that you don’t care about them.

This means that you want a responsive design to cater to all different screen types, tablets included. Before launching your clothing store website, do a test run on all the different devices you can get your hands on.

SEO-Friendly

Any quality website needs to take SEO seriously. This is what tells popular search engines like Google where to rank your site. What are those high-ranking keywords to use for your clothing store website?

Have your customers in mind when deciding. You could even practice and think like a customer. What do they search for and how can you match it with the proper keywords?

Color Combination

Think about the color combination you’d like to use for your clothing store website. What message do you want to convey?

For colors, less is more. You don’t want 10 or more colors crowding your space. This will have the customer feeling more anxious and exit your site.

Instead, aim for 2-4 colors that bring a relaxing and exciting feel.

Set Up Your Clothing Store Website Today

The best time to set up your clothing store website is today! Once you have the basics down, you will enjoy the process of selling.

There is always an advantage in business to take. Curious where to look? Lucky for you, you’re right where you need to be.

For more business tips and tricks, be sure to window shop our blog!